• ABOUT US
  • INFRASTRUCTURE
  • COVERAGE

We at Silex General Trading operate towards a vision to be the best and most professional fast-moving consumer goods (FMCG) brand distributor and marketing services group in the United Arab Emirates (UAE).

Led by a senior management team with decades of experience in the marketing, selling, and distribution of FMCG, we have earned the title as a leading distribution company based in the UAE.

We take pride in being a pioneer in introducing reputed, branded, and top-quality goods across multiple channels to millions of people in the UAE. What sets us apart from our peers, are our core values and strong rapport with our partner network that’s built on values, competencies, trust, professionalism, integrity, and credibility.

Our current FMCG brand/product range portfolio can be broadly categorized into four areas – Home Care, Personal Care, Food & Drink & Private Labels. Our non-food range includes top quality international brands in the areas of bath and body, skin care, hair care, fragrances, baby care, personal care, oral care, cleaning products and more. Food brands include spices, cereals, flour, canned tuna, packed food and snacks, coconut water, and coffee from mostly the US, Indian, Middle Eastern, and Asia Pacific regions.

We clinched prestigious awards for best distributor in the UAE – a testament to the service and value provided in the space we operate in.

OUR VISION

To be the UAE’s best FMCG packaged goods Distributor, set apart by an innovative and entrepreneurial spirit, focused on creating, building and establishing brands and businesses of our valuable partners.

True to our core values, we conduct our business operations and dealings in the spirit of humility, fairness, mutual respect, and good corporate ethics.

We strongly endorse CSR (Corporate Social Responsibility) in the areas of environment and ecology, children with special needs

CEO’S MESSAGE

Our foremost corporate purpose is to be a highly preferred supplier by offering unparalleled service to our Trade Customers, and end Consumers. We aim to do this by marketing and distributing a strong portfolio of brands and product ranges from across the world that deliver good quality at the right price points, i.e. genuine Value for Money.

True to our core values, we conduct our business operations and dealings in the spirit of humility, fairness, mutual respect, and good corporate ethics.

We strongly endorse CSR (Corporate Social Responsibility) in the areas of environment and ecology, children with special needs.

Indu Mouli

With an excellent market reputation, we are proud of our strong trade relationships that continue to grow across our varied spectrum of clientele. Our Head Office is located in Dubai, and we have 2 regional offices in Abu Dhabi and Sharjah. Equipped with Skilled sales, merchandising, promotion, and brand management teams, we have an edge above the rest when it comes to understanding customer needs and delivering exceptional results.

An additional advantage would be a state-of-the-art and very robust warehousing and logistics infrastructure with a capacity of 345,000 sq ft. Our very proactive and result orientated team will keep your goods moving to the right place, at the right speed, at the right time.


CORE STRENGTHS